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    Home /Sustainability

    Sustainability underpins our core business and design principals. We consider sustainability to be more than just the environmental credentials of the beautiful fabrics we use or our ethical design and manufacturing processes. We also strive for quality over quantity, and one of the ways we achieve this is by creating versatility in our designs. Each piece is carefully designed to become a staple item in our customer’s wardrobe, able to be mixed and matched as well as dressed up and down.

    The concept of sustainability is imbedded into our business ethos and daily operations and includes small things like operating without an on-site printer, testing new processes that reduce the amount of fabric we use during sampling, to designing packaging that can be up-cycled, broken down and reused.

    Outstretched Hand with leaves
    Our Pledge In Action

    We’re taking a stand with other industry leaders by implementing real principals and targets to limit our environmental impact while supporting our local economy and fair trade.

    WE’RE DOING THIS BY:

    • Using remnant ('dead-stock') fabrics throughout our collections, diverting unused production fabrics from landfill
    • Manufacturing GOTS certified organic cotton and OEKO-TEX Standard 100 certified Bamboo viscose fabrics to our own and individual specifications
    • Providing beautiful, practical and low impact packaging deliberately designed for post-packaging use
    • Using all natural materials to market our collections (including clothing labels, tags and strings)
    • Partnering with textile mills and wholesalers who are committed to sustainability and fair trade
    • Designing and manufacturing in Australia as well as reputable and accredited offshore partners
    • Implementing common sense business practices to achieve greater environmental outcomes such as recycling and limiting air travel, paper use, printing and energy consumption

    HOW YOU CAN MAKE A DIFFERENCE:

    Wondering what you can do to contribute to this cause? Here are a few ideas that take very little effort but over time will help create much needed change:
    • Read clothing labels to educate yourself about your purchases and their origins
    • Choose ‘quality over quantity’
    • Value the clothes you buy and treat them with care
    • Use, up-cycle or recycle your packaging
    • Mend, don’t throw out
    • Refine your style to increase the versatility and utility of your wardrobe
    • Limit the temperature when washing your clothes
    • Line dry or flat dry your clothes rather than tumble drying - which also reduces the need for ironing


    And of course, by choosing to shop with sustainable clothing brands like us,you’re helping to build a wardrobe you can be proud of.

    Learn More

    These are some of our favourite resources for learning about sustainable fashion and how to make educated choices when you shop:

    Good On You | The True Cost | The Good Trade