THE ICONIC Has Just Launched An Adaptive Edit To Cater For Australians Living With Disability
When it comes to fashion, THE ICONIC are always serving us the best of the best. The online retail giant is loved for offering thousands of products across fashion, accessories, shoes and designer items. In fact, sometimes we wish they'd stop stocking so many amazing things so we wouldn't be tempted to spend all our money.
Today, the brand just one upped themselves with an incredible announcement that will undoubtedly change the fashion landscape for Australians living with a disability. THE ICONIC has launched a dedicated Adaptive Edit — a curated collection of clothing which prioritises functional style and ease of dressing to serve the 1 in 5 Australians living with disabilities and other access needs.
The collection currently features 130 pieces across menswear, womenswear and kids wear from Tommy Hilfiger Adaptive, Brisbane-label Christina Stephens, and Melbourne-based JAM The Label, created by Australian Occupational Therapists, Emma Clegg and Molly Rogers.
Below, a few of our top product picks from the inclusive collection.



Read the full ELLE article here.
Christina Stephens on the Autism Mates runway at expo
On August 4th, 2023 Autism MATES took their powerful Model MATES fashion show to the stage at Sydney Disability Expo in Homebush. Autism MATES wanted to partner with Christina Stephens, who are leading the market in adaptive, yet style-led designs - making fashionable clothing options accessible to everyone.
We're a finalist in the Australian Women’s Small Business Champion Awards
From thousands of entrants from across the nation, Bardon local business owner Jessie Sadler, together with her Gold Coast business partner Carol Taylor, have been named finalists in the 2023 Australia Women’s Small Business Champion Awards for excellence in fashion.
What does Frida have to do with National Stroke Week?
In celebration of National Stroke Week (7-14th August), we're giving away a FREE "Frida" t-shirt to the first 20 people who comment on our social post about "what adaptive clothing do you want to see more of?"